For years, Kaplow has been instrumental in reaching celebrity influencers and getting clients’ product into their hands. Recently, the Target team identified Jessica Alba, now expecting her first child, as an influencer for the Target baby program. The program includes Liz Lange Maternity for Target, a collection of fitted and stylish apparel for moms-to-be.
Jessica Alba made an ideal target for the Liz Lange Maternity for Target collection, embodying the young, chic aesthetic that the store’s core guests aspire to. By working with Ok! Magazine, Kaplow arranged to gift both Jessica Alba and guests of her baby shower. The gift to Jessica Alba included baby essentials, as well as key Liz Lange items, from everyday fashion staples to versatile special occasion dresses.
The result? Jessica Alba has been photographed wearing a chic, black and white spring jacket. The lightweight jacket is only available at Target. Photos of Jessica Alba in her Target apparel have been published in a number of outlets read by young women, including many online celebrity sites and blogs.