Kaplow and Torque form U.S.-India Alliance

NEW YORK and DELHI – August 27, 2009 – Kaplow and Torque Communications today announced a new strategic alliance, expanding their offerings into the India and United States markets, respectively.

New York-based Kaplow, which was recognized by both PR Week and the Sabre Awards with the best global campaign of 2008, serves as lead agency for a number of global brands. The alliance with Torque now offers Kaplow clients full coverage of the Indian market through Torque’s four offices in Delhi, Mumbai, Bangalore and Ahmedabad.

Torque will be offering major Indian companies access to the North American media and consumer market through Kaplow’s diversified consumer and corporate communications offerings. The alliance also allows for integrated Indian-North American client programs as well as the sharing of best practices across the two regions.

“We look forward to working closely with Torque to offer our clients the opportunity to expand their brand profiles with the media and consumers in India,” said Liz Kaplow, president and CEO of Kaplow. “This important alliance allows us to offer global brands full representation in India both in the consumer and corporate communications practices.”

“Firms today have global needs and require global outreach. The coming together of Kaplow and Torque will enable both firms to present clients with capabilities that have been tested in the world’s two most competitive markets,” said Supriyo Gupta, Managing Director of Torque Communications.

Kaplow has an existing strategic alliance with Trimedia International and their offices throughout Europe.

About Kaplow

Kaplow exists for a singular reason: to emotionally connect our clients’ brands with the audiences who matter most. For nearly two decades, Kaplow has specialized in creative, compelling brand storytelling that changes the conversation.

Kaplow is defining the public relations agency of the future, reinventing the public relations practice using new tools and platforms. By integrating social media and emerging technologies with well established media platforms, Kaplow is ensuring that our clients’ brand stories are front and center where the consumer is living today.

Kaplow is headquartered in New York City with strategic partners across the globe. Visit www.kaplowpr.com for more information.

About Torque Communications

Torque is a leading public relations and communications consultancy company headquartered in India. Torque operates four offices India backed by a media outreach system that covers over 119 towns and cities across all parts of India.

Torque Communications has scorched a blazing trail of client acquisitions and communication work since its inception. The Agency specializes in handling large consultancy based communication accounts and is at the center of some of the biggest stories in India. The consultancy has also been engaged in Public Affairs counseling at various levels, including defense, changes in immigration laws and formulation of policies in Energy, Telecom, Agriculture, Shipping and Pharmaceuticals.

For more information visit www.torquecommunications.in.

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