Kaplow Unveils Skype/Nokia Partnership at 2009 GSMA Mobile World Congress

Kaplow led the media charge for Skype at the 2009 Mobile World Congress in Barcelona. On very short notice, Kaplow arranged a press conference to announce that Skype, the leader in internet communications, was working together with the world’s leading mobile handset manufacturer, Nokia – news that quickly became one of the show’s major stories.

Kaplow also arranged 1:1 briefings for Skype’s executives and for the company to participate in Pepcom’s MobileFocus Global co-op media event, where it demonstrated its new mobile applications in front of 150+ of the mobile industry’s top journalists, and to host a VIP cocktail party at one of the city’s swankiest hotels.

To end off an overly successful conference, Skype President Josh Silverman participated in a keynote panel in front of 1,000+ delegates, during which he sparred in a debate with former Telstra CEO Sol Trujillo over the value of flat-rate mobile data plans and wireless carriers’ control over consumers’ usage of their mobile phones.


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