When LeapFrog was ready to launch Didj – a new educational gaming platform designed for grade-schoolers, they relied on Kaplow’s expertise to strategically introduce the gaming system to the consumer and business press.
Didj, which was initially unveiled to media at the 2008 Toy Fair, is the largest gaming launch for LeapFrog. In conjunction with the launch of Didj, LeapFrog also launched its proprietary online tool, Learning Path – an interface that allows parents to track their child’s learning progress – as well as Leapster 2 for younger gamers.
Kaplow tapped into our strong media relationships to secure a prominent and positive product review in the Circuits section of The New York Times. The review praised Didj saying, “Like vitamins mixed into a cupcake, the LeapFrog Didj is a mix of things that are sweet and things that are good for you.” Didj was also reviewed as a feature story in GameInformer.com, by The Boston Globe and the Atlanta Journal-Constitution.