Living the Recommended Life

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Luvocracy (www.luvocracy.com), the newest way to shop online, taps into word-of-mouth by allowing you to buy products based on the recommendations from people whose taste you trust. This concept came to life in Chelsea through a real-world experience for the media. The awesome (and shoppable) collections of recommendations by tastemakers like Kate Betts and Vané Broussard jumped out of the computer and into The Glass Houses loft for editors to see, feel – and covet. The personally curated vignettes featured everything from wedding gift ideas and gorgeous place settings to must-have beauty buys and fabulous home décor and fashion. (On Luvocracy you can create your own collections – and shop those of people you trust – with products that can be bought from any retailer, large or small, from across the web. All you have to do is Luv It. You even get rewarded when someone buys from your collection.) Taking hands-on engagement even further, the editors found computers pre-loaded with their own Luvocracy collections, featuring  products they’d recommended in the past. There were lots of oohs and ahs in the room as they sat down to shop and offer up new recommendations of their own.

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