Liz Kaplow – Part of PRWeek’s Integrated Marketing Roundtable

Senior leaders representing PR agencies, in-house departments, ad agencies, and mobile shops joined PRWeek managing editor Gideon Fidelzeid in New York City for this Emanate-hosted roundtable to discuss how the various marketing disciplines are answering clients’ calls to work together.

Liz Kaplow – “The message and brand cannot be separated from one another. PR used to be handed what the brand stood for and its job was to simply communicate that story. Today, we’re all at that table together, really identifying that strategy, and sometimes helping to truly inform what the brand stands for.”

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