Kaplow announced the addition of MyPublisher to its diverse portfolio of category-leading consumer brands. MyPublisher, the industry pioneer in custom high-quality PhotoBook software, manufacturing and fulfillment, is an online software and internet retail company. MyPublisher provides bookstore-quality printing of self-publishable products including hardcover PhotoBooks, all at surprisingly low prices. Kaplow was awarded the business for its strategic insight into connecting brands to the right media and consumer groups both online and off.
As a constant leader in the marketplace, MyPublisher has sold and shipped more than five million PhotoBooks since 2002. In 2008 alone, three MyPublisher Web sites in the United States, Great Britain and Europe, received more than seven million unique visitors. To harness this success and foster future growth, MyPublisher chose Kaplow because of its experience in refining and simplifying conversations about consumer brands. Kaplow’s charge will be to differentiate MyPublisher in the marketplace, gain credit for its commitment to superior customer service and seek out great brand stories that will build a powerful foundation for brand recognition.
“We wanted a partner who understands how to create dialogues with large creative communities,” said Katherine Lewis, President of MyPublisher. “Kaplow impressed us with their experience in telling brand stories and their resources for increasing brand visibility.”
“MyPublisher is a fun and intuitive tool that helps everyone from friends and families, to communities and cultures, to capture and share lasting memories for future generations to embrace and enjoy,” remarked Liz Kaplow, president and CEO of Kaplow. “Our mission will be to increase the visibility of the brand and help it continue to flourish.”