Nexxus took the Tony Awards by storm this year. From ground- breaking window installation designed by one of the foremost Creative Directors to a red carpet- extravaganza, here’s the blow by blow.
1. Simon Doonan goes from Madison Avenue to Mass Market– Designed by Barney’s Creative Ambassador, Simon Doonan using 3,200 Nexxus bottles, Nexxus and Kaplow brought premium window dressing to a mass retailer. Location was key – we chose the Duane Reade directly across from Radio City Music Hall, where the Tony Awards were held.
2. Nexxus Show-Stopping Red Carpet Experience Sweepstakes – One lucky fan had a once-in-a-lifetime chance to win two tickets to the Tony Awards.
Approximately 45 people arrived at Duffy Square in Times Square, dressed in their best formal attire, and had their photo taken on the Nexxus red carpet. After the photos, we randomly chose our winner – Julie Christianson! She’s been a Broadway fan since she was a child and used to tape the Tony Awards on her VHS player and watch it all year.
Julie and her guest, Mark Oxman, were whisked away to a New York City hotel suite, where she had her hair and makeup done by industry leaders like Nexxus Creative Director Kevin Mancuso.
Once they were ready, Julie and Mark were taken via limo to walk the Tony Awards Red Carpet and sit with their Broadway idols at the iconic Radio City Music Hall. The night didn’t end when the show did; they were then taken to the famous Plaza Hotel to dine and dance with the night’s winners and Broadway stars at the post-Tony Awards Gala.
Now that’s what we call show stopping!