Nexxus Hits Fashion Week 2008

With the goal of raising awareness and building buzz for Nexxus by aligning with leading fashion/beauty brands, Nexxus and Kaplow hit Fashion Week 2008 in style.

In order to showcase Nexxus Creative Director, Kevin Mancuso, and build styling credibility for the brand, beauty editors from top publications such as Elle, Glamour and InStyle joined Mancuso backstage at the Spring 2009 Vivienne Tam fashion show, where he created classic updos for the models.

Nexxus and Kaplow also enhanced outreach efforts to beauty bloggers and Web editors by partnering with TotalBeauty.com, a beauty blogger network, to create the TotalBeauty suite at the Bryant Park Hotel.  Over 15 influential beauty bloggers dropped by the suite to blog and post photos, relax with a scalp massage, pick up a Nexxus gift bag and speak with Kevin Mancuso.

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