Parents Can Be Holiday Heroes This Season with Gifts of Learning from LeapFrog

LeapFrog LogoGreat Gifts for Every Budget; Score Your Leapster System Today, Quantities are Limited

Emeryville, Calif. – December 6, 2007 – If your holiday shopping strategy includes dashing through the snow hours before the kids charge down the stairs, do not panic. LeapFrog Enterprises, Inc., a leading developer of technology-based learning products has a sleigh full of smart gift ideas to brighten kids’ spirits.

The holiday line-up from LeapFrog includes an array of award-winning gifts sure to delight all ages, but last-minute shoppers should think ahead this season if the perennial favorite Leapster handheld is on their child’s wish list. High demand amongst Black Friday shoppers has depleted supplies across all retailers and LeapFrog is hurriedly attempting to replenish store shelves.

LeapFrog’s gifts at every budget are sure to make this season a jolly one:

Gifts Under $20

Long winter days can be filled with learning fun, thanks to the Spin & Sing Alphabet Zoo™ Ball (MSRP $19.99). From Alligator to Zebra, the Spin & Sing ball musically introduces babies to letters and animals while encouraging language development and motor skills. The colorful wheel matches individual letters with 26 different animals in three learning modes, including music, lights and patterns.

To warm up on chilly days, toddlers can rock out with the Learn & Groove™ Animal Sounds Guitar (MSRP $19.99). The colorful guitar, complete with whammy bar and fret button, introduces numbers and animals in English or Spanish, while encouraging little ones’ exploration of music and guitar sound effects. Three fun learning modes—numbers, animals, and music—keep kids jamming and learning.

Gifts Under $30

Look no further: the best stocking stuffers are the latest additions to the Leapster® software library (MSRP $17.99-29.99). Leapster games provides kids ages 4-10 with game play and learning that automatically adapt to individual skill levels, and tailored tutorials ensure that kids learn at their own pace. Twelve new titles join the collection this year, bringing the total library to more than 40 games.

New Leapster educational software includes Ratatouille; Pet Pals; Creature Create; Cars: Supercharged; Scholastic Clifford the Big Red Dog® Reading; Sonic X™; The Batman: Strength in Numbers; Disney Princess: Worlds of Enchantment; Foster’s Home for Imaginary Friends; Go Diego Go! Animal Rescuer; Scholastic Get Puzzled!; and SpongeBob SquarePants: Through the Wormhole.

Complete Play Systems for Under $40

Wrap up a world of discovery for little ones with the Brightlings™ Exploration Station (MSRP $39.99). The whimsical world features two learning modes, baby and toddler, for age-appropriate fun that grows as babies grow. When children drop the included Bitty Brights play pals into the Tumble Tunnel, they hear musical chimes; in toddler mode, children hear counting from 1 to 10. With the Brightlings Exploration Station, infants and toddlers can explore all senses.

WordLaunch™, LeapFrog’s new carnival-themed plug-and-play learn-to-read multimedia system (MSRP $39.99), takes kids ages 4 and up on a learning adventure through animated activities that offer fun rewards. Thirteen hands-on learning games help kids progress from sounding out letters to building and reading four-letter words with confidence. The system recognizes 2,000 preschool and Kindergarten words, and actively helps children learn 300 common 3- and 4-letter words. The WordLaunch system automatically adjusts to each child’s individual pace, awarding points kids can use to build the ultimate animated roller coaster.

Tech Toys for Under $60

Know a preschooler who loves to play on mom’s or dad’s expensive computer? Give tech-savvy toddlers the perfect gift—a computer of their own. ClickStart™ My First Computer (MSRP $59.99, software $19.99 each) looks and works like a grown-up desktop, featuring a cartridge console that plugs into the TV, a working desktop, and child-sized mouse able to accommodate both right- and left-handed children. A Toys “R” Us Fabulous 15 hot holiday toy pick, the innovative platform introduces children to core preschool skills and basic computer navigation in a fun, safe, and age-appropriate way.

The ClickStart software library enhances the desktop experience and features kids’ favorite characters, as well as LeapFrog original content. Titles include Dora the Explorer: Friends! ¡Amigos!; Finding Nemo: Sea of Keys; Thomas & Friends: Learning Destinations; and Toy Story: To 100 & Beyond.

Sophisticated Computing for Under $100

Wow the teens on your list with the season’s must-have tech tool: the FLY Fusion™ Pentop Computer (MSRP $79.99), awarded the prestigious Oppenheim Toy Portfolio Platinum Award. The FLY Fusion system provides today’s students invaluable access to real-time homework support. This next-generation FLY homework helper offers USB connectivity, allowing users to upload notes and drafts handwritten on special FLY paper to a PC and convert them to word processing or email documents. Kids can also purchase homework-help software, for challenging subjects such as algebra, writing, and Spanish and French translation, as well as a host of fun applications like games and music creation.

The Gift that Keeps on Giving

Through the holiday season is offering parents and care-givers the ultimate gift of learning: a chance to win $25,000* towards their child’s college tuition and $500 of LeapFrog products. Simply visit and share videos or photos of children demonstrating a learning moment. (*$25,000 awarded as $17,500 paid into a 529 college savings account and $7,500 paid in cash.)

Ho- Ho- How to Deliver Cheer This Year

LeapFrog offers convenient ways to shop this holiday season: online at or by visiting local retail stores, including Target, Wal-Mart and Toys “R” Us. FLY Fusion software applications are available in retail locations and via the FLY World™ download store at

As a limited holiday offer, LeapFrog will waive Ground Delivery shipping fees for online purchases of merchandise totaling $50 or more. Order by 3:00 PM EST 12/18/07 to receive merchandise by 12/24/07 via Ground Delivery. For merchandise sent Second Day, the order must be received by 3:00 PM EST, 12/21/07, and for Next Day delivery, the order must be received by 3:00 PM EST, 12/22/07. See for shipping promotion details.

About LeapFrog
LeapFrog Enterprises, Inc. (NYSE: LF), is a leading designer, developer, and marketer of innovative, technology-based learning products and related proprietary content, dedicated to making learning effective and engaging for all ages, at home and in schools, around the world. The company was founded in 1995 and is based in Emeryville, California. LeapFrog has developed a family of learning platforms that come to life with more than 100 interactive software titles, covering important subjects such as phonics, reading, writing, math, music, geography, social studies, spelling, vocabulary, and science. In addition, the company has created more than 35 stand-alone educational products for children from birth to 16 years. LeapFrog’s award-winning U.S. consumer products are available in six languages at major retailers in more than 35 countries around the world. LeapFrog SchoolHouse’s multisensory products currently reach students in more than 100,000 classrooms across the US. LeapFrog SchoolHouse is a business division within the Education & Training Group of LeapFrog Enterprises, Inc.

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LEAPFROG, FLY FUSION, CLICKSTART, LEAPSTER, WORDLAUNCH, LEARN & GROOVE, SPIN AND SING ALPHABET ZOO and BRIGHTLINGS are registered trademarks of LeapFrog Enterprises, Inc. © 2007 LeapFrog Enterprises, Inc. All rights reserved.

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