ROWENTA ® USA Selects Kaplow AS AOR

NEW YORK – Kaplow announced the addition of Rowenta USA to its diverse portfolio of globally recognized brands. Rowenta USA is the leading manufacturer of high-performance irons and garment steamers in the world. Kaplow was awarded the business after a competitive pitch.

Rowenta, which celebrates its 100th anniversary this year, is a privately-held company known globally for best-in-class home appliances that deliver the highest performance and professional quality results. They are a subsidiary of Groupe SEB®, the parent company for top housewares brands including Krups®, All-Clad®, Emerilware®, T-fal®, Mirro® and others. The milestone anniversary offers Rowenta an opportunity to extend brand awareness as the most innovative leader in garment care among a broader group of consumers.

The 2009 campaign positions Rowenta as the global leader in high quality irons and steamers. In particular, Kaplow will be charged with raising awareness of the pressure iron and steamer, a growing category within the garment care industry. To reinforce its leadership in garment care, Kaplow will lead a number of tactics designed to educate consumer media about the100-year heritage of Rowenta and superior product design and technology.

“Kaplow presented a plan with smart, strategic and creative ideas that will allow us to open a dialogue with new audiences,” said Michele Lupton, director of marketing communications for Groupe SEB USA. “We were impressed with Kaplow’s brand building experience and track record of delivering solid, meaningful results.”

“With the beautifully designed, top quality products of Rowenta, this story will be a pleasure to tell,” said Liz Kaplow, president and CEO of Kaplow. “We are excited to help this world-class company increase their visibility and grow their business.”

Rowenta is the leading manufacturer of high-performance irons and garment steamers.  Beauty and intelligence are a part of each and every appliance.  Rowenta USA is headquartered in West Orange, NJ and is a division of Groupe SEB USA.

About Kaplow

Kaplow is an independent marketing communications agency in New York. We specialize in creating buzz, shaping perception, building businesses and driving the bottom line for our clients.

What distinguishes Kaplow? Our unparalleled access to media and our unsurpassed connections to influencers. Our flexibility and initiative. Our boundless imagination, fresh ideas and depth of insight. And our deftness in cross-pollinating people, ideas and strategies across industries and across borders. By intimately connecting clients to the people, industries and opinion influencers who count, we’re not just sparking conversations, we’re changing them.

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