Nexxus Salon Hair Care, the official beauty partner of the Tony Awards, featured its first- ever window installation at a large drug retailer. Nexxus partnered with famous designer and Creative Ambassador for Barney’s New York, Simon Doonan to create an art- inspired installation incorporating 3200 Nexxus bottles. The window unveiling gained much public attention, garnering media results in such top- tier outlets as The New York Times, The Daily Beast and The Huffington Post. This irresistible exhibit truly brought the art and science of show- stopping hair to life!
Check out Simon’s take on this partnership and unique display in the video below: