As a sponsor of the American Pavilion at the Cannes Film Festival, Skype and Kaplow brought Skype video calling to the world of entertainment. Skype and Kaplow, who attended the event, were on-hand to facilitate video calling during the Pavilion’s In Conversation and Industry in Focus discussion series. Film director James Cameron, renowned cinematographer Vince Pace, Access Hollywood host Billy Bush, and actress Andie MacDowell were among those who participated in video calls via Skype.
In addition, the American Pavilion’s Wi-fi-connected lounge allowed for visitors to make Skype calls, video calls, and chat via Skype. Kaplow and Skype also met one-on-one with journalists to answer questions, run demos, and provide webcams for review.
In conjunction with the brand’s sponsorship of the pavilion, Skype signage was showcased throughout the event space and branding was incorporated into video calls made throughout the discussion series. The Skype presence at Cannes successfully deepened the company’s relationship with the global film industry and showcased Skype as an effective tool to connect industry leaders around the world.