St. Ives Healthy Brilliance Press Launch

Castle on the Hudson

How best to grab beauty editors attention? Treat them like royalty. Kaplow whisked 28 editors from top pubs like Vogue and Allure to the five-star Castle on the Hudson for a night of rest, relaxation and luxury.

Our added twist to truly make editors feel like Queens of the Castle and understand the benefits of the new St. Ives Healthy Brilliance line: a healthy agenda!

Meals included a farm-raised dinner at the widely acclaimed Blue Hill Stone Barns. Added benefited included a wellness expert, stress reduction techniques and consultations with the St. Ives consulting dermatologist and product development scientist. The experience culminated with in-room treatments for each editor, using products from the Healthy Brilliance line. The editors returned home armed with a gift bag of healthy treats and a healthy glow!

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