The Super Target team hosted intimate half hour long conferences with nine editors at eight publications based in New York. Dr. Susan Mitchell, Target’s health and nutrition expert, met with editors to discuss nutritional needs and introduce new Archer Farms products available at Super Target. The aim was to include these products in upcoming nutrition stories for future issues.
Editors left with a new sustainable shopping bag filled with Archer Farms food goods and Dr. Mitchell’s book. The event was covered that same day on the iVillage “From ‘I Will’ to ‘I Do’” blog and further long lead coverage is expected.