Target and Kaplow Unveil Bullseye Bodegas in NYC

Target hit the bullseye with the recent Bullseye Bodega campaign.  The recently unveiled Bullseye Bodegas were four limited-time-only New York City pop-up retail stores.  Reinforcing the Target commitment to low prices, the Bodegas featured products from 22 design partners with an average price of $25.  Open for only four short days, the program kicked off with a star-studded Opening Night Party where over 600 VIP guests had the opportunity to pre-shop the mid-town Bodega.  Wow! The Bullseye Bodegas were a success in bringing high-fashion at an incredible value to New Yorkers – as evidenced by the opening day lines and frenzied crowds snapping up Anya Hindmarch for Target handbags and Sigerson Morrison for Target shoes.

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