Respected industry trade publication, PR Week, announced award finalists for the annual PR Week Awards program. Kaplow and Target were honored as an award finalist for the Target Bullseye Bodega program in the Event of the Year category. This program redefined the NYC corner bodega as a mecca for value-priced designer goods, as Target saturated Manhattan with four designer pop-up emporiums. Each Bodega featured must-have product from a record-breaking 22 designer partners across multiple categories – fashion, home, accessories and beauty – all at an uber-affordable price point.
Winners will be announced in March 2009.