Prior to the in-store launch, Kaplow hosted more than 50 editors representing 35 publications at the Target Studio in mid-town Manhattan for a preview of the new summer collection. The Kaplow Target team greeted editors from Redbook, Better Homes & Gardens, O at Home and Family Circle. Editors snacked on picnic fare such as s’mores and lemonade while they checked out the new line – everything from to cooking aprons to madras swimming pools. Cynthia’s new collection for Target was especially met with enthusiasm by the editors. One guest noted “It has everything you need for the summer!”
The press preview of Whim by Cynthia Rowley for Target created a groundswell of pre-launch buzz for the collection with key placements in Metropolitan Home, Everyday with Rachael Ray, Family Circle and Redbook.