Kaplow conceives program that puts CafePress at the epicenter of history, news and political pop culture – the Presidential Inauguration of Barack Obama. Thanks to Kaplow’s strategic thinking and guerilla tactics (along with a vibrant community of six million users), CaféPress has become the election and inaugural merchandise destination.
To this goal, CaféPress partnered with Rolling Stone and Rock The Vote to create the Official Inauguration T-shirt, which was distributed at Rock The Vote Inauguration events such as the V.I.P. Gibson Guitar Showroom event and a concert with the Beastie Boys and Sheryl Crow at the 9:30 Club in Washington, D.C.
In an effort to reach consumers, Kaplow hit the streets of D.C. on Inauguration Day, Jan. 20, with guerilla street teams who blanketed the city distributing more than 10,000 custom inauguration buttons and coasters – all for free!
The inaugural program for CaféPress was an impressive success, garnering coverage on The Today Show and ABC News Network, but more importantly, touching consumers directly to create buzz about CaféPress.