The Warnaco Group Names Kaplow AOR for Two Intimates Brands

olgaKaplow was awarded the Olga and Warner’s intimates business thanks to the agency’s ability to strengthen their brands’ relationship with their consumer base. Kaplow recognized that purchasing intimate apparel is a personal and often challenging experience. The agency’s mission will be to “extend the product dialoguewarners,” engaging consumers on multiple levels to go to Warner’s and Olga for their intimate apparel solutions.

Kaplow’s strategic program will continue the credibility for bras and intimate apparel as part of a total look – style and confidence from head-to-toe that starts underneath.

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