The watch industry’s largest event held annually in Switzerland each March, BaselWorld was the perfect platform to reinforce a leadership position for Timex Group in the timepiece and jewelry industry. With 12 watch brands across the luxury and mass sectors under the corporate umbrella, the Timex Group had a major presence at the event. The forum allowed a strategic opportunity to connect Timex Group CEO, Hans-Kristian Hoejsgaard, with a global media audience across trade, business and lifestyle press to deliver a unique point of view of business trends, while also underscoring the company’s core commitment to CSR.
Kaplow secured and co-staffed more than 20 media meetings with press representing countries around the globe, including the US, Europe, China, India and South America.
Hans-Kristian Hoejsgaard, CEO of Timex Group with Michele Norsa, CEO of Salvatore Ferragamo
Adam Gurian, President of Timex Brand