Kaplow today announced the addition of Tumi to its diverse portfolio of category-leading consumer brands and business-to-business campaigns. Tumi, the leading international brand of premium travel, business and lifestyle accessories, has been dedicated to creating superior products since 1975. The brand holds more than 100 patents for its design and breakthrough engineering, and is available in its own retail stores and leading department and specialty stores in over 65 countries. Kaplow was awarded the business after demonstrating a wealth of experience and strategic insight into elevating the brand and reaching the right influencers through both traditional channels and online initiatives.
“As Tumi continues to push the brand into lifestyle categories and target more women we wanted to partner with a leading agency to further build brand awareness and increase our visibility. Kaplow has an excellent reputation for helping brands reach new consumers, extend into new (social) media, and create fresh and innovative programs to support product launches,” said Jerome Griffith, President & CEO of Tumi.
“Tumi has an exceptional heritage and tremendous brand loyalty,” remarked Liz Kaplow, President & CEO of Kaplow. “We are very pleased to have the opportunity to support Tumi in building on these powerful brand attributes and accelerating awareness for the company’s broadening consumer base.”
Tumi is the leading international brand of premium travel, business and lifestyle accessories. Tumi’s heritage of design excellence is one that appeals to the world’s most sophisticated and demanding consumers who choose only the best international brands to compliment their unique lifestyles. Tumi’s collections reflect the skilled ability of the brand to blend style, function and premium quality in a modern and performance-focused manner. The brand is sold in more than 140 stores from New York and Paris to London and Tokyo as well as the world’s top department and specialty stores in more than 65 countries. Tumi’s success over the past three decades can be traced to its continual focus on its founding principles of design excellence, functional superiority, technical innovation, best-in-class quality and outstanding customer service.