Wallet-Conscious Style: Kaplow Launches Target Home Collection by John Derian

Kaplow helped Target usher in fall with the launch of John Derian for Target, an exclusive stationery and home décor collection.  Derian, known for his artisan decoupage techniques, shared his affinity for nature with editors at a press preview event prior to the in-store launch of the collection.

Nestled in a leafy green space, editors were able to browse the assortment of products such as a scrapbook kits, photo albums, trays and vases – all with Derian’s whimsical interpretation of nature, both flora and fauna.  The 65 editors who attended the event marveled at the diversity and affordability of the collection and became inspired to use the pieces in creative ways – with coverage already appearing in Time Style & Design, O at Home, Domino, House Beautiful and The New York Times, among many others.

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